Media Research

Media are the communication outlets or tools used to store and deliver information or data. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising.

Media Research discovers the trends and bring out useful information in the field of mass media and communication. Media research helps in making decisions with respect to the composition and analysis of news, views and information. Research brings objectivity and accuracy in news reporting.